Pharmacy Order
Management CRM
Designed a Customer Relationship Management system from the ground up — digitizing and streamlining pharmacy order management processes to enhance efficiency and user satisfaction for Cubic Inc.
My work at Cubic Inc. is under an NDA. The information shared here is limited to process and learnings. Please reach out if you have any further questions.
The brief
Cubic Inc. needed a purpose-built CRM for pharmacy order management — not an adapted template, but a system designed from the ground up for the specific workflows, compliance requirements, and user needs of a pharmacy environment.
As the sole UX designer, I owned every phase — from discovery through to a fully prototyped, development-ready system.
"How do you design an enterprise CRM that fits naturally into the daily workflow of a pharmacy — without the complexity that makes most enterprise software so hard to use?"
From discovery to delivery
The engagement followed a structured discovery-to-delivery arc, with each phase producing concrete artifacts that informed the next. Working as the sole designer meant owning every decision.
Mapped existing pharmacy order management workflows. Identified where manual processes created friction.
Translated complex operational processes into user flows and feature requirements.
Designed interface components, navigation patterns, and interaction flows. Iterated based on stakeholder feedback.
Produced a fully prototyped, documented system ready for engineering handoff.
Worked closely with developers throughout to ensure feasibility and smooth implementation.
Everything I owned
Designed all screens, states, and interaction patterns — balancing enterprise functionality with usability for non-technical pharmacy staff.
Deconstructed complex pharmacy workflows and restructured them into a logical navigation model that reflected how staff actually think about their work.
Produced an interactive, high-fidelity prototype for stakeholder review and developer handoff — with documented component states and flow annotations.
What the work taught me
Deconstructing complex workflows into design
Pharmacy order management is layered — approvals, handoffs, state changes, edge cases. This project developed my ability to pull apart a dense operational process and translate it into user flows and features that feel intuitive rather than exhaustive.
Collaborating in cross-functional teams
Designing alongside developers, operations specialists, and business stakeholders — all with different languages for the same problems — required constant translation and the judgment to know when to push back vs. adapt.
Managing ambiguity at scale
Enterprise CRM projects rarely start with a clear brief. Requirements shift. Stakeholders have conflicting priorities. This project gave me a practical education in holding design direction steady through ambiguity.
"The constraints of confidentiality taught me as much as the project itself — how to communicate the value of design work without relying on the artifacts alone."
I'm happy to walk through this project in more detail in conversation. Please reach out if you'd like to discuss the process, methodology, or specific design decisions.