Consumer Protection Ontario — Neetu Sajan
UX Research · Service Design · Ontario Public Service

Case Management
System for CPO

Analyzed the user experience of an enterprise solution to unveil existing gaps within the technology and service — by conducting thorough internal and external user research across Consumer Protection Ontario.

UX Designer UX Researcher Affinity Mapping Service Blueprint Process Maps
At a glance
5Internal Units
276Screener Respondents
12External Participants
276
Screener respondents
5
Internal units
12
External participants
2
Key deliverables
01 — Project brief

The challenge

Our task was to evaluate the current case management system used by the Consumer Protection Ontario team by conducting user research internally and externally — with end-users — to determine existing gaps within the technology and service.

"How might we seek to understand and bridge the disconnect between our internal and external users to better understand their pain points and inform a CPO product roadmap?"

🏢
Internal research

Understanding the context, behaviours, and needs of internal users across all 5 units.

5 UnitsWorkshop SessionsMiro
👥
External research

Understanding how businesses and consumers interact with CPO — their pain points and information-seeking behaviours.

7 Businesses5 Consumers1-on-1 Interviews
🗺️
Service design

Translating research findings into a service design blueprint and process maps to inform future technology decisions.

BlueprintProcess MapsRoadmap Inputs
02 — Research objectives

What we set out to understand

TrackResearch objectives
Internal
Understand the context, behaviours, and needs of internal users. Map the relationship between CPO stakeholders and the businesses and consumers they engage with. Establish a path forward from a UX standpoint.
External
Understand external users' context, behaviours, and needs. Map their interactions with CPO and its websites. Understand information-seeking behaviour and how they navigate the current system.

Research participants

Internal

Marketplace Intelligence & Consumer Services

Primary intake and consumer-facing unit

Internal

Licensing Unit

Handles licensing applications and renewals

Internal

Inspections Unit

Field inspections and compliance checks

Internal

Investigations Unit

Complex complaint investigations

Internal

Burials Unit

Specialized regulatory unit

External

7 Businesses + 5 Consumers

276 screener respondents — recruited for diversity of business type, age, location, and tech proficiency

03 — Research methodology

How we ran the research

Internal Research
Workshop sessions across 5 units
Purpose — Capture context, pain points, and workflows directly from staff across every unit.

We prepared tailored discussion guides for all 5 units by brainstorming questions as a team. Upon finalizing the questions, we prepared note-taking guides in Miro and ran workshop sessions with each unit.

Discussion guide preparation Miro workshop board Session notes
External Research
45-minute 1-on-1 interviews
Purpose — Understand how businesses and consumers interact with CPO from the outside.

Sessions included opening and closing questions to understand each participant's experience and past experience with CPO. A key limitation: we had only one unregulated business represented, so findings for that group should be treated as directional.

External interview session Complaint management flow Licensing flow
04 — Deliverables

What we produced

Feedback was consolidated and scored across two key dimensions — severity of issue (critical, moderate, neutral) and type (pain point, suggestion, positive). This structured approach enabled prioritization across all five units.

Primary deliverableService Design Blueprint
Primary deliverableProcess Maps
SupportingResearch Synthesis
SupportingCPO Product Roadmap Inputs
05 — Key findings

What the research revealed

🔀

Workflows need separation by unit

Users need the ability to track what happens to a case as it moves through the various units — with clear handoff points and accountability at each stage.

📊

Case progress is difficult to monitor

Users find it difficult to track the progress of cases and follow up on outstanding actions. There is no reliable way to know what's happening to a case after it leaves their hands.

🖥️

One system to rule them all

Staff across all units expressed the desire to have only one system to maintain — rather than juggling multiple tools and platforms to manage a single case lifecycle.

📄

Export is a persistent pain point

Users need to be able to export documents seamlessly. The current system makes this unnecessarily difficult, creating workarounds and lost time.